Dubai: Soudah Development Company, a subsidiary of the Public Investment Fund, showcased its leading investment opportunities within the Soudah Peaks project, the Kingdom's premier luxury mountain destination, during its participation in the Arabian Travel Market 2025, held in Dubai from April 28 to May 1.
According to Saudi Press Agency, visitors to the company's pavilion were introduced to the distinctive features of the Soudah Peaks project and the strategic partnership opportunities available with global leaders in the luxury tourism and hospitality sectors, including operators, major international entities, and investors.
Soudah Development Company plays a key role in supporting and advancing the Kingdom's vision to develop the tourism sector. The Soudah Peaks project introduces a new concept in luxury hospitality, with a master plan inspired by local urban identity. The project includes six main areas located in unique settings. Its offerings span hotels, mountain resorts, retail, and residential options with natural vistas, alongside entertainment, sports, and cultural attractions.