Riyadh: DZRT, the prominent smoking-cessation brand in Saudi Arabia, has entered into a main sponsorship agreement with the General Entertainment Authority (GEA) for Riyadh Season 2024. The agreement was signed by CEO of Badael, Tolga Sezer, and CEO of the GEA, Eng. Faisal Bafarat, in the presence of GEA Chairman Turki Alalshikh. According to Saudi Press Agency, the partnership marks a significant step for DZRT as it aligns with its mission to offer a smoke-free experience during Riyadh Season, enhancing the quality of life in alignment with Saudi Vision 2030. DZRT, recognized as the first locally manufactured nicotine pouch brand in Saudi Arabia, utilizes pharma-grade nicotine and premium quality ingredients to provide smokers with a less harmful alternative. CEO Tolga Sezer expressed pride in the collaboration, stating, "We are proud to sign this partnership with Riyadh Season, probably the most significant entertainment space in the Middle East, to create a smoke-free experience across many venues, event s, and activities. We are grateful to Turki Alalshikh for his invaluable support in building a smoke-free Arabia." He further emphasized that the partnership would significantly expand DZRT's reach with its smoking alternatives. DZRT is manufactured by Badael in Saudi Arabia and adheres to the highest global quality and safety standards. The brand has set an ambitious goal to assist one million Saudi Arabian residents in quitting smoking by 2028, contributing to the health and well-being of the community.
