Riyadh: The Biban Forum 2025, organized by the Small and Medium Enterprises General Authority (Monsha'at), will be held from November 5 to 8 in Riyadh under the theme 'Global Destination for Opportunities.' The forum will host 100 local and international brands under the 'Franchise Gateway,' establishing it as a platform for empowering brands and investors while promoting the franchise model both locally and internationally.
According to Saudi Press Agency, visitors will have the opportunity to explore establishments offering their trademarks through Biban 2025. It also acts as a launchpad for the expansion of local brands within the Kingdom and internationally, leveraging a broad network of local and global partnerships.
Biban 2025 aims to promote franchising as a dynamic and effective business model by offering a variety of services. These include identifying investment opportunities from franchise brands across multiple sectors, providing access to services through the Franchise Center, and hosting specialized workshops, seminars, and advisory sessions led by local and international experts and consultants.
The forum aims to create an integrated investment environment that unites enabling entities, advisors, franchisees, and industry professionals under one roof. The Franchise Gateway, together with the other sections of the forum, reinforces Biban 2025 as a vital platform for strengthening the Kingdom's business environment, which contributes to the goals of Saudi Vision 2030.